High Performing & Low Carbon In-Flight Optimisation & Insights
Optimised for Maximum Performance
Leverages real-time Attention, Video Performance, and Carbon data to ensure high-quality placements, stronger engagement, and better outcomes.
In-Flight Adaptation for Smarter Results
Continuously optimises campaigns while they run, improving viewability, completion rates, and efficiency for better ROI and a lower carbon footprint.
Sustainable by Design
Filters out high-carbon, low-quality inventory using Scope3 data, reducing ad waste and emissions while maintaining top-tier performance.
Streamlined, Data-Driven,
and Designed for You.
Our performance-driven Video AdTech solutions ensure that every campaign is
optimized to drive higher engagement, increased conversions.
optimized to drive higher engagement, increased conversions.
Optimise for Results That Matter
Every Impression, Measured and Maximised.
Vidium’s Video Performance Data ensures every ad placement is backed by real-time insights to drive higher viewability, stronger completion rates, and better engagement. By continuously analysing live performance signals, we optimise campaigns in-flight to focus on the most effective inventory, boosting outcomes while minimising waste.
- Higher Viewability & VCR – Ads are placed where they’re most likely to be seen and completed.
- Real-Time In-Flight Optimisation – Campaigns adapt dynamically to maximise impact.
- Reduced Wastage – Poor-performing inventory is removed to improve efficiency.
- Stronger ROI – Every ad impression works harder to deliver measurable results.
Capture the Right Moments, Maximise Impact
Eyes on Screen, Engagement Secured.
Our Attention Data goes beyond traditional metrics, ensuring your ads land where they drive real consumer engagement. By analysing scroll speed, ad dwell time, and viewability signals, we identify and prioritise high-attention environments, helping brands cut through the noise and make a lasting impression.
- More Engaged Audiences – Ads are placed where users are actively paying attention.
- Stronger Brand Recall – High-attention placements lead to greater impact and awareness.
- Optimised for Impact – Campaigns adapt to prioritise inventory with the highest attention scores.
- Reduced Media Waste – Ensures ads appear in quality, viewable environments.
Performance Without the Pollution
High-Impact Advertising, Low-Impact Emissions.
Vidium’s Carbon Data ensures brands can advertise responsibly without sacrificing results. By integrating Scope3 carbon intelligence, we filter out high-emission, low-quality inventory, ensuring that every ad impression contributes to better performance and a more sustainable future.
- Lower Carbon Emissions – Actively removes high-carbon inventory to reduce environmental impact.
- No Compromise on Performance – Sustainable placements without sacrificing results.
- Measurable ESG Impact – Track and report on carbon savings across every campaign.
- Future-Proofed Advertising – Stay ahead of industry sustainability standards and brand expectations.
CarbonSight Scoring for OLV
CarbonSight Score: A Smarter Way to Measure Video Success
Optimising Performance, Attention, and Sustainability in One Simple Metric.
The CarbonSight Score provides a clear, data-driven benchmark for assessing campaign success across performance, attention, and sustainability. Using real-time insights from Video Performance Data, Attention Data, and Carbon Intelligence, each campaign is scored out of 100, comparing results against industry benchmarks.
A higher score means stronger engagement, lower emissions, and better efficiency, ensuring advertisers maximise impact while reducing waste. With one simple number, brands can evaluate success, optimise strategies, and showcase their commitment to smarter, sustainable video advertising.
A higher score means stronger engagement, lower emissions, and better efficiency, ensuring advertisers maximise impact while reducing waste. With one simple number, brands can evaluate success, optimise strategies, and showcase their commitment to smarter, sustainable video advertising.
Actionable Insights: Smarter Decisions, Stronger Results
Real-Time Data to Optimise, Adapt, and Outperform.
Vidium delivers real-time, data-driven insights that empower advertisers to make smarter, faster decisions. From performance analytics and attention tracking to carbon impact measurement, our insights provide clear, actionable takeaways that help brands refine their targeting, improve engagement, and maximise ROI. With live reporting, campaign benchmarks, and predictive intelligence, advertisers can continuously optimise their strategies—ensuring every ad impression works harder and smarter.
Vidium delivers real-time, data-driven insights that empower advertisers to make smarter, faster decisions. From performance analytics and attention tracking to carbon impact measurement, our insights provide clear, actionable takeaways that help brands refine their targeting, improve engagement, and maximise ROI. With live reporting, campaign benchmarks, and predictive intelligence, advertisers can continuously optimise their strategies—ensuring every ad impression works harder and smarter.
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