Video to connect people to brands.
Powered by unique video intelligence data to drive to the best environments and performance
Billions spent on video ads nobody watches.
Most programmatic video runs in environments designed to game metrics, not earn attention. Low-quality websites and apps mean bad user experiences; long load times, ad clutter, poor ad-to-content ratios, and minimal viewability. The result is wasted budget, inflated emissions, and ads that never get seen.
$300,000 per $1,000,000 spent is wasted on fraud.
CTV served on small screens, not actual televisions
Long-tail and unknown websites, apps, and channels.
Lack of transparency into
where ads actually ran.
Better video execution with deterministic data.
Vidium uses proprietary video intelligence to ensure your ads run in the best environments on recognised premium publishers. More insights. Better Results.
Our proprietary video intelligence ensures ads are served in the best environments on recognised publishers.
Integration within existing SSPs and DSPs. No new platform to learn, no migration required.
Granular insights updated daily and made readily available for total transparency.
Our approach delivers attention uplift and carbon efficiency for video in a single buy.
How Vidium scores
every video impression.
Our algorithm combines three layers of deterministic data: Video Intelligence data, Live performance signals, Attention and Carbon data; all to drive towards a more high-performing and efficient solution for video advertising outcomes.
How does this video player actually behave?
What do the exchange metrics tell us?
Is this environment efficient and sustainable?
A comprehensive attention measurement tool built for OLV
The Attention Opportunity Score (AOS) is Vidium’s proprietary composite metric built for OLV. It predicts whether a viewer will actually watch your ad by fusing three data streams into a single, actionable number applied to every impression before bidding.
Our proprietary video intelligence ensures your ads are served in the best environments on recognised publishers, not buried in outstream clutter.
Proprietary crawl data assessing Player Size and Dominance, Initiation Type, and other critical player behaviours unique to our technology.
Carbon emissions scoring and supply chain quality proxies through third-party measurement ensuring sustainable advertising practices.
Results that speak for themselves.
Video Completion Rate
Cost Per Completed View
Above OLV Attention Benchmark
Reduction in Carbon Emissions
91% completion rate,
49% fewer emissions.
Working with WPP Media, Vidium delivered a premium instream campaign for Betfred targeting sports audiences. Contextual segments reached users within relevant editorial, while the campaign optimised towards VCR with emissions measured and reduced against the UK benchmark.
Video Completion Rate
Viewability
Carbon Reduction
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Live in three steps
Agency or advertiser requests campaign setup. Tell us your DSP, budget, and targeting.
Vidium deals integrate automatically to your DSP seat. No manual uploads.
The campaign goes live, let Vidium tech and team produce the desired results. Daily reporting from day one.
Ready to upgrade your video strategy?
See how Vidium can deliver better quality supply, improved performance and cost efficiency with more insights for your next campaign
