The Hidden Cost of Video Advertising: How CarbonSight Reduces Waste & Boosts Efficiency
Introduction: The Environmental Impact of Digital Advertising
- By Admin
- 4 minutes read
Few advertisers consider the carbon footprint of their campaigns, yet digital advertising—especially video—is a major contributor to emissions. The industry generates millions of metric tons of CO2 annually, much of it wasted on inefficient, unseen impressions.
The Carbon Problem in Video Advertising
High-emission inventory: Many ads run on low-quality websites with excessive ad tech layers, leading to wasted energy and poor results.
– Heavy creative files: Unoptimised video assets increase data transfer and energy consumption.
– Lack of sustainability measurement: Most advertisers lack insight into their carbon impact, making it difficult to optimise for lower emissions.
How CarbonSight Reduces the Carbon Footprint of Video Ads
1. Filters Out High-Carbon Inventory: Uses Scope3 data to identify and remove emissions-heavy ad placements.
2. Optimises for Efficiency: Ensures campaigns reach engaged audiences with minimal waste.
3. Reports Carbon Savings: Gives advertisers measurable insights into their sustainability impact.
2. Optimises for Efficiency: Ensures campaigns reach engaged audiences with minimal waste.
3. Reports Carbon Savings: Gives advertisers measurable insights into their sustainability impact.
- Higher efficiency: Sustainable campaigns deliver better performance at a lower cost.
- Brand reputation: Consumers are increasingly demanding sustainable practices from brands.
- Regulatory compliance: Future legislation may require advertisers to reduce carbon impact.
Sustainability and performance are not mutually exclusive. With Vidium’s CarbonSight, advertisers can run high-impact video campaigns while actively reducing carbon emissions and wasted impressions.
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