The CarbonSight Score: A New Standard for Measuring Video Advertising Success
Introducing Vidium’s Proprietary Scoring System for High-Performance, Low-Carbon Advertising
Introduction: Why Advertisers Need a Better Success Metric
Introduction: Why Advertisers Need a Better Success Metric
- By Admin
- 4 minutes read
Traditional video advertising metrics like impressions and reach fail to tell the full story. Advertisers need a way to measure performance, attention, and sustainability—all in one clear, actionable metric.
That’s why Vidium developed the CarbonSight Score—a data-driven scoring system that evaluates video performance, attention impact, and carbon efficiency, giving advertisers a simple but powerful benchmark for success.
Vidium’s CarbonSight Score brings performance, attention, and sustainability into one powerful metric for advertisers.
The CarbonSight Score (out of 100) is calculated using: Video Performance Data, Attention Data, and Carbon Efficiency, ensuring advertisers get a complete view of their campaign impact.
How the CarbonSight Score Works
The CarbonSight Score provides advertisers with a clear, actionable measurement that helps optimize campaigns for better performance, stronger attention, and lower emissions.
- Holistic View of Campaign Success – Performance, attention, and sustainability combined into one metric.
- Real-Time Optimisation – Identify where campaigns can improve mid-flight for maximum efficiency.
- ESG Reporting & Carbon Accountability – Track and reduce the environmental impact of digital video.
With the CarbonSight Score, advertisers gain a smarter way to measure video success, ensuring their campaigns achieve better performance, stronger attention, and lower emissions—all in one score.
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